This “fake/real” ad is showing up everywhere in Toronto, but probably more importantly, in a lot of places on the net.
What happened to the good old days (i.e. maybe as much as 3 years ago) when viral marketing campaigns at least gave us a “real” URL that could take us to a “fake” website that would redirect us to the “Real” product behind them and let us in on the joke without much effort.
Apparently Colleges Ontario (according to Torontoist) is behind this spot and in a few weeks they are going to reveal the connection between . I hope so, because I don’t get it with only the first half – and I worry that I won’t really care in three weeks when the second half comes out.
Personal opinions aside – is this effective? Is this creating word of mouth and is it creating it with the right target market (assuming the bloggers got the source right)?
…to be continued (when the second installment comes out)
