For company exec’s, brand managers, entrepreneurs and even lowly bloggers, it isn’t enough just to have a presence on the internet – your market also needs to be able to find you. The internet can behave as much an intermediary as it can a communication tool – and thus value is created by connecting and meeting the needs of buyers and sellers.
Searching Engine Optimization (SEO) has become a growing niche industry within web-consulting. If you want to know what is on the cutting edge of search-marketing – there a series of events called the SMX or Search Marketing Expos.
They have global events – none in Canada so far – but the SMX East is happening in New York on October 6-8, 2008. Take a look.
