Hypersonic Sound Beam & Marketing

26 03 2008

Picture the following future scenario. You are walking down the street and you pass by a store that you have never shopped in before and all of a sudden you hear a voice say “One Day Sale at SuperStoreZ”.

You look around for the source of the voice. There is no one behind you or around you and yet the voice persists as if it were coming from inside your own head. You think to yourself – “That’s it, I’ve completely lost it. I am hearing voices and they are instructing me to look for sales. Next stop – Arkham Asylum.”

Here’s the Good News/Bad News

Good News: You’re not crazy. This is a new technology called Hypersonic Sound Beams. I would try and describe it – but here is a direct quote from IRI Technologies that makes the technology:

The Hypersonic Sound Waves travel silently through space, up to 300 feet away, then convert into an instant sound source whatever surface they impact. Amazingly, if you aim this magical device at a person, their head will become a speaker, and they will hear your message “inside” their head.”

iaapatechsb02.jpg

Bad News (depending on your opinion): This isn’t a prototype or future technology – it is already being used. One report from Wired Magazine said that A&E is using it in New York City to promote a show on the paranormal.

As marketers, we are often at odds with where we define personal boundary. Now technology has raised the question of weather or not the mind itself can be a place to hand a billboard or run an ad.

Is this too far?

About these ads

Actions

Information

One response

3 04 2008
Marketing with Hypersonic Sound Beams. Pow! | Trendoriginal

[…] Marketing has really given the phrase ‘getting into someone’s head’ a whole new meaning. Imagine this: You’re casually walking by a k-mart. Suddenly, out of nowhere, you hear a voice inside your head: “50% off all houseware at k-mart!” I repeat: from INSIDE YOUR HEAD. Should this happen to you, please remain calm. You’re not insane. It’s hypersonic sound beams developed by IRI technologies: “The Hypersonic Sound Waves travel silently through space, up to 300 feet away, then convert into an instant sound source whatever surface they impact. Amazingly, if you aim this magical device at a person, their head will become a speaker, and they will hear your message “inside” their head” I say, welcome to the future. TrendOriginal: IRI TechnologiesVia: SMA’s Blog […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Follow

Get every new post delivered to your Inbox.

%d bloggers like this: