This web log is dedicated to encouraging discussion among MBA students, professors and members of the professional marketing community about current trends and developments in marketing. This blog is maintained by the members and executive of the Schulich Marketing Association (SMA).
We are interested in any topics that would fall under the broad definition of marketing. This includes advertising, promotions, brand innovation, packaging, supply chain, B2B and pretty much anything else if you can make a case for it.
The SMA is an MBA club at the Schulich School of Business at York University. York University is located in Toronto, Canada.
